A fast-turnaround, high-impact social media campaign designed to drive engagement, educate the community, and build trust—while reinforcing the company’s cybersecurity expertise during Cyber Security Month.
Client: Leading cybersecurity company
Role: Social media strategy, content refresh, visual branding
Project Highlights:
- Developed and executed a month-long campaign for Cyber Security Month on LinkedIn and other channels
- Refreshed and reimagined valuable existing content, organizing it into weekly color-coded themes (Phishing, Networking, Browser Safety, & Passwords) for visual consistency and variety
- Expanded the content lineup to boost engagement and encourage action, developing all copy with the support of AI tools to accelerate creation, optimize for SEO, and generate effective keywords and hashtags
Branding Update:
- Redesigned all social headers (including LinkedIn)
- Added clear messaging about the company’s cybersecurity expertise and services
- Included contact information and taglines for instant clarity
- Improved from a generic logo image to headers that help visitors quickly understand what the company does and how to reach them
Results:
- Increased engagement (likes, comments, downloads)
- Enhanced visibility, brand clarity, and professionalism across social channels
- Provided valuable tips and resources, helping build trust, strengthen community relationships, and boost recognition as a cybersecurity authority
